The "Step Up 120,000" challenge encourages participants to walk 120,000 steps in January to raise funds and awareness for Acquired Brain Injury Ireland, supporting the 120,000 people in Ireland living with a disability after brain injury . Participants receive a free neck buff upon registration and a finishers medal in February. The challenge suggests setting a fundraising goal of €150, with the option to increase it. You can walk solo, with family, friends, or pets, and track steps indoors or outdoors, benefiting both your health and brain injury survivors in Ireland.